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Designing Ideas4good

A Marlboro Originals Collaboration.

You buy a tee - underprivilegedschool gets a library.

Here is how we helped a small niche SA retailer make a difference to society and its own brand. Doing good while doing good business, utilising Acts not Ads. Marlboro Originals a men’s apparel store in the V&A Waterfront successfully launched a conceptual range of Tees to mobilise consumers to WEAR IT FORWARD in 2017. In the process proving that even a small business and society can mutually benefit from the implementation of a shared value.

We designed rad tees and in return the proceeds from the goods sold help us build libraries in

under resourced schools.

Wear It Forward

Season 1

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