We learn by talking together:
Literacy is the main foundation for future learning.We know that children learn best through conversation. It’s also fun.


Sifunda aims to create opportunities for learning by focusing on environments where children and their guardians are naturally together, in this case, the supermarket.Turning a necessary chore into an opportunity for learning which is effortless and fun for both children and their guardians. We turned the journey through the supermarket into a journey of learning.


We turned the characters of the alphabet into characters with their own personalities.

Characters that children would want to get to know and engage with.

Meet the 26 new friends we designed to take

on the job… We gave each one a voice.

They chatted to kids and their guardians

at specific product purchase points

n the supermarket.

Designing Ideas4good

MakeALiving by what you get – MakeALife by what you give

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