Born in 1994 at the dawn of the new democratic South Africa, Net#work BBDO is an idealistic, maverick ad agency that became a creative incubator for many of the country’s finest creative leaders. Some went on to lead other agencies, others left to found their own agencies, a few found themselves in other industries or sought more orderly shores in other countries, and some are still there today. Upon Net#work’s coming of age at 21, instead of simply looking back it decided to push forward and celebrate the ride by exploring Creative Direction through the eyes of as many of these creatives as they could track down.
6 basic questions were posed in an attempt to squeeze some wisdom and inspiration; extracting not only the ground breaking work that emerged but the learnings, insights, inspirations and provocations from whence they came. 30 of South Africa’s finest rogues eventually obliged.
Limited Edition Book
MakeALiving by what you get – MakeALife by what you give